What is a common use for pomade in hairstyling?

Pomade is primarily used in hairstyling to create texture and definition. This styling product has a unique consistency that allows for a flexible, reworkable hold, making it ideal for achieving various styles, particularly those that require a polished, sleek appearance or a more tousled, textured look. Pomade can enhance the natural contours of the hair, giving structure and dimension to styles like pompadours, slick backs, or any cut that benefits from a clear delineation of layers.

In contrast to other hairstyling products, pomade shines in its ability to provide both hold and a degree of shine, which is particularly desirable in many modern hairstyles. Its formulation typically includes oils or waxes, which help to separate the hair strands, adding definition without stiffening the hair too much, allowing for movement and flexibility in the hairstyle.